Creamery Branding Assignment
For my Branding project I chose to make an Ice Cream brand who's main audience was Teens. I wanted to play off the idea of Cows and mood swings. The MOOd Creamery is a female owned business with Ice Cream Bars nation wide.
This was my Graphic Translation Process for cows experimenting with different styles including geometric, gestural, and 50/50.
While sketching I started thinking about colors for the brand. I ended up going with very bright and saturated colors to appear playful to the viewers eye.
MOOD board
Following this I finalized my logo choosing that the word MOOD would be the main part of the logo and the Cow in the circle would be placed separately for some of my deliverables.
Experimenting with fun colors I came up with what I wanted my deliverables to look like. I wanted each Ice cream container to stick with one similar pattern in order for it to be more memorable to the person purchasing the product. Playing with fun colors, pictures, and names I was able to make the product appeal to teenagers.
